Bait-and-switch Media

Bait-and-switch Media refers to various trolling pictures and videos that trick a user into viewing unexpected content, usually through fake linking, misleading thumbnails or titles and other duping techniques. While the Rickroll is one of the oldest and most well-known examples, others can include more nefarious switches with links to sites that cause computer viruses, shock sites or other NSFW media, so long as the intention is to trick an unsuspecting user into viewing something unintended.

Review: Was Van Morrison's San Diego concert a celebration of classics, a classic bait-and-switch, or both? - The San Diego Union-Tribune

What Is a Bait and Switch Interview?, On Careers

Cross-protective antibodies against common endemic respiratory viruses

PTAB's Bait-and-Switch Violated the APA, PTAB Litigation Blog, Insights

Blog: Bait and switch - how social engineering terms combine with brand domains to lure users into online scams.

Demand Media: Rise and Fall of a Content Farm

The tax holiday is a bait-and-switch as a fiscal crisis looms

B cell targeting in CAR T cell therapy: Side effect or driver of CAR T cell function?

Children's Museum bait and switch: Reader

What is bait and switch?

Trump's Bait-and-Switch Presidency - The Atlantic