It's now the Isleta New Mexico Bowl as annual football game lands new title sponsor, Sports

The 18th playing of Albuquerque’s annual postseason college football bowl game this December will have a new name.

Isleta Named New Title Sponsor of the New Mexico Bowl - ESPN Press Room U.S.

New to the Site – Knit One, Crochet Too

Albuquerque International Balloon Fiesta 1999

Isleta Named New Title Sponsor of the New Mexico Bowl - ESPN Press Room U.S.

NCAA Bowl Season 2023-24 College Football Bowl Isleta New Mexico Bowl Albuquerque December 16th Logo T-Shirt, hoodie, sweater and long sleeve

LVCVA Tourism Agency Spending $1.4 Million For Pac-12 Football Championship Game At Allegiant Stadium In December 2023 - LVSportsBiz

Isleta New Mexico Bowl (@NMBowl) / X

Colorado State, Marshall Accept Invitations to 12th Annual Gildan New Mexico Bowl

Holiday Bowl announces new title sponsor ahead of 2023 game - Saturday Out West