Tommy Hilfiger : Fashion Branding Strategies in USA and China

ABSTRACT This article carrie out a case study of American fashion brand: Tommy Hilfiger and compared the differences of its brand strategies between the United States and China. This article analyzed its brand personality through SWOT Analysis Model.

Turnaround Tommy: How Hilfiger's Once-Dead Brand Had Its Biggest Year Ever

Tommy Hilfiger Brand Book by Ellie Nicholls - Issuu

Tommy Hilfger Q&A: The Rise and Fall and Rise of a Man and His Brand - Bloomberg

Tommy Hilfiger Debuts American-Inspired Flagship in Paris – Visual Merchandising and Store Design

International Trade – FASH455 Global Apparel & Textile Trade and Sourcing

DA: Tommy Hilfiger's digital marketing and its influence on consumer buying behaviour – Design, Photography, Webdesign

The future of fashion - United Partners

Tommy Hilfiger's Marketing Strategies: Preppy and Iconic

China – FASH455 Global Apparel & Textile Trade and Sourcing

Brand Analysis Of Michael Kors And Propose Fashion Marketing Strategies for Chinese Market

Marketing Strategy of Tommy Hilfiger - Tommy Hilfiger Marketing Strategy

New Study: PVH Corporation's Evolving Apparel Sourcing Strategies – FASH455 Global Apparel & Textile Trade and Sourcing