How can marketers tap into China's MBTI hype?

MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.

The Pumpkin Spice Marketing Phenomenon: Lessons for Seasonal Success

Artificial intelligence (AI)-assisted HRM: Towards an extended strategic framework - ScienceDirect

The Complete Guide Using ChatGPT And Other LLMs, to Boost Your Business (PART 2 OF 2), by Mr Newq

Academic Catalogue 2020-21 (GBP) by Kogan Page - Issuu

Marketing to China's Middle Class - China Business Review

Personality tests playing larger role in China's job market - Global Times

Consumer Behaviour - Study Guide, RSM353H1 - Consumer Behaviour - UToronto

PDF) Knowledge Management in Asia: Experiences and Lessons

Advertising in China: Best Strategies for the Tourism Industry - Chinese Tourists Agency

The Psychology Podcast - Stitcher & Scott Barry Kaufman

Artificial intelligence (AI)-assisted HRM: Towards an extended strategic framework - ScienceDirect

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

Crawl, walk, run, and only then compete - v5.0

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