How the luxury fitness bubble popped as the pandemic wore on

The fitness industry is between a rock and a hard place, with two previously reliable business models floundering at this stage of the pandemic. While in-person studios are still recovering from government shutdowns, at-home fitness brands are losing clientele while people favour affordable brick-and-mortar gyms and fitness centres. 

Fitness Industry May Never Return to Its Old Ways After Covid-19 - Bloomberg

Women in Businesss Archives - BusinessWest

Making the Shopping Mall Matter Again – WWD

Working out during COVID changed gym, exercise habits

Shopping Malls + Coronavirus: How COVID-19 Could Kill Malls – Footwear News

Gyms that survived pandemic steadily get back in shape

From Pandemic to Protests: How Food Businesses Are Responding

Animal Spirits

How D.C. Area Residents Are Making Pandemic Pods Work : NPR

Gyms are bouncing back post-COVID. Are exercisers ready? - Los Angeles Times

Working out during COVID changed gym, exercise habits