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It’s been a tough year for the mobile games market, with revenue for Q1 and Q2 2022 down compared to the same period last year. This is the result of a number of different factors, ranging from a tough economic market fuelled by COVID and the cost of living crisis to inflation and IDFA changes. Apple’s Tracking Transparency policies (ATT), which were introduced in April 2021 and required app and mobile game developers to seek permission from users for their tracking info, have also contributed to a fall in revenue. With many mobile game studios unable to access the same levels of tracking data they rely on for user acquisition and revenue from in-game purchases, iOS revenue fell by 35% between April 2021 and February

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