Why are Avengers fans obsessed with Endgame beating Avatar's box

Fans are fighting to help make Avengers: Endgame the highest-grossing film of all time, but why is it their fight? A look inside the destructive force of cheerleading for box office returns for mega-corporations like Disney.

It's raging war between Disney-Marvel fans after Avatar beats

Avengers: Endgame' is now just $15 million shy of 'Avatar' record

What's the matter with Marvel?

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How Avengers: Endgame Beat Avatar For Biggest Movie Box Office Ever

It's 'Avatar' vs. 'Avengers' in a Vicious Box Office Meme War

Would you rather have Avatar or Avengers: Endgame be the all-time

Marvel's Avengers Is the Straw That Broke the Camel's Back with

James Cameron congratulates Marvel on beating Avatar at the box

Why We Think Avengers: Endgame WILL Beat Avatar At The Box Office