Google Ads ceases purchasing in-app ads through multicall requests in waterfalls

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

Top Marketing Pro Pulse Customer Acquisition Transform Content for

Crucial Announcement from the Google Ad Manager Team - Blog Auxoads

Top Marketing Pro Pulse Customer Acquisition Transform Content for

Salesforce Data Cloud integrations with Google and LinkedIn

Google Monetization Platforms: Bidding Changes Unpacked

Google Monetization Platforms: Bidding Changes Unpacked

Ad Ops - Google AdMob

Ad Waterfalls : What is waterfalling and does it still work?

More flexibility to help publishers to optimize app revenue

Apocalypse postponed. Google delaying its bidding deadline