Prime Day 2023 returns for 48 hours on July 11-12

With the all-new Invite-only deals program, Prime members can request an invitation to access exclusive Prime Day deals that are expected to sell out.
It’s official: ’s 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12. New deals will drop every 30 minutes.

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