Instant Apps are Google's latest play to woo game developers to

Google Play Instant allows game demos to be played on Android devices simply by clicking a link, rather than fully installing the game. It’s also pointing to improvements in its game ad ecosystem and a new way to set up multiplayer game servers.

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Google Play Instant Apps & Games Not Working? Check These Settings « Android :: Gadget Hacks

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Google Play Instant lets you try games without having to install them

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Google Play Instant Apps & Games Not Working? Check These Settings « Android :: Gadget Hacks

Google Play Instant: Available to all app and game developers