Xbox's meme-ified ad relates to gamers, by Keeping TABS

Behavioural insights practice Canvas8 explores why Xbox's latest ad opts for memes over marketing.

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Xbox's meme-ified ad relates to gamers, by Keeping TABS

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BUILT TO LAST - Keep the fight going with our custom built Arcade Fight Stick chalked full of everything you need to win. Made from a single piece of

PDP Victrix Pro FS-12 Playstation Fight Stick for PS5, PS4, PC, Tournament Grade 12-Button Sanwa Denshi, Durable Aluminum, Detachable Joystick

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15-25kKhz Frequency Response.Headphones fit type:Over-Ear Designed for comfort: Exceptionally comfortable memory foam ear cushions and padded

HyperX Cloud II Gaming Headset - 7.1 Surround Sound - Memory Foam Ear Pads - Durable Aluminum Frame - Works with PC, PS4, PS4 PRO, Xbox One, Xbox One