Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

The intriguing stories behind car makers' badges

Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel

Story behind the Swoosh?

Ever Wondered What McLaren's Logo Stands For?

Alumni Review 2008 Issue 3 by VMI Alumni Agencies - Issuu

The meanings behind car makers' emblems

The meanings behind car makers' emblems

Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel

The intriguing stories behind car makers' badges

Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel