Gucci is designing phygital goods for Bored Ape's metaverse world

The latest step in Gucci’s metaverse storytelling is an ongoing partnership with Bored Ape Yacht Club parent company Yuga Labs, including a limited-edition digital pendant with a physical counterpart.

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Gucci is designing phygital goods for Bored Ape's metaverse world

Thomas Pan on LinkedIn: Gucci is designing phygital goods for Bored Ape's metaverse world

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